What is ArchViz?
Architectural visualization is the process of creating digital models of structures, buildings, and spaces using complex modelling methods and powerful rendering computers. The field gives architectural and property developers a deep cache of tools and techniques to play with, from virtual reality-enabled tours to highly accurate verified views used to support planning applications.
At its core arch viz (as it’s often abbreviated to) is a powerful tool for communication. In a visual field like architecture, the practice is the language that presents the client’s vision--and an architect’s skill--in a more creative light than any 2D sketch or technical drawing.